Founder & CEO, Co/Unity
Engineer's rigor. Athlete's engine. Explorer's appetite.
I came into community sideways, and that's the edge. To me it's the most interesting engineering problem there is, and the most human one.
Spoken at
ETHDenver Token2049 Dubai EthCC Cannes Devcon Devconnect Texas Eclipse Festival
Projects worked with
EigenLayer Gensyn Ritual Ink Caldera Gnosis Pokt Network plus more under NDA
What I go deep on
From renting attention
to engineering advocacy.
Every brand pays to be seen. Almost none build the system that turns a crowd into customers who stay, spend, and sell for you. That is the shift I work on, on stage and in the trenches.
Loyalty by design
A system, not a punch card.
UGC that compounds
Quiet users become a content engine.
Feedback that ships
The fastest loop you will own.
Lower CAC
Members bring members.
Moats from belonging
Features get copied. Belonging does not.
The 1% who carry it
Find the power users, fuel them.
Delivered as keynotes and hands-on workshops, tuned to the room.
On stage
Public speaking.
Keynotes, panels, and main stages across the biggest rooms in the space.
Keynote · NapulETH CTRL/SHIFT
Go-To-Community StrategyChapel Stage keynote. The full GTC argument in one talk.
ETHDenver · on X
GTC Strategy, live from ETHDenverGamification, personas, actionable analytics. Full talk in the post.Talk · Marketers Arena
Building lasting crypto ecosystemsThe Go-To-Community playbook, end to end.On the mic
Podcasting.
I host Community with Co/Unity, and I show up as a guest on shows about building the internet's best communities.
Host · Community with Co/Unity
Featuring DefiDaveA full live episode of my show.Co/Unity · on X
In the Studio with WalletConnectSpecial episode with Reown and WalletConnect.Guest · Jakeb Livengood
AI, web3, and brand buildingLong-form on communities that outlast the cycle.Guest · Colors of Tech
Building unbreakable web3 communitiesThe GTC strategy, unpacked.Every episode, one archive.pod.counity.xyz
→ Off the clock
Same person,
two frequencies.
Everything above this line is the day job. Below it, the machine has other ideas. Keep scrolling.
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ADVENTURE_OS v2.1
// adventures side of dan: ONLINE
CH 01 · SKIING
Community science
I engineer what
people belong to.
I co-founded Co/Unity to fix something my engineering brain couldn't unsee. Brands pour money into renting attention, then have nothing built to hold it. The spend chases awareness. The value lives in loyalty. Almost nobody builds the bridge between the two. So we build it.
I come at this like a systems engineer, because that is what I am. A mechanical engineering degree, a Master's in engineering management, and a childhood spent racing RC cars and soldering drones. Before all of it, I played professional football.
Off the clock, I'm an experience enthusiast, not an adrenaline junkie. Most weekends you'll find me paragliding over the cliffs in Lisbon or getting humbled by the ocean. Nature keeps me honest.
Attention can be rented. Belonging has to be built.
Where I've been
Grounded
everywhere.
Drag the planet. Gold is where I have worked, wandered, or wiped out. Per-stop stories land in the next pass.
18countries
5continents
Lisbonhome base
been therenot yet
Let's build something.
Speaking, a podcast seat, or a community strategy call. Same door. Pick a time and we'll get into it.
Sample availability
Tue10:00
Wed14:30
Thu09:00
Thu16:00
Fri11:30
Mon13:00
Opens the live calendar: book.danrodman.xyz
Dan Rodman, LisbonCommunity scientist. Systems engineer. Experience enthusiast.