Not your average web3 Dan…
Explore my Expertise
GTC Strategy (Go-To-Community) by @thedanrodman from @CoUnity_
— ETHDenver 🏔🦬🦄 (@EthereumDenver) February 28, 2025
Learn how to craft personalized engagement strategies that activate and grow community and foster long-term loyalty by leveraging gamification, community personas, and actionable analytics.
Full video below 👇🧵 pic.twitter.com/m6uPynplwz
Dan Rodman is the founder and CEO of Co/Unity, a leading community agency that operates like a partner, evolving the Go-To-Community (GTC) framework to turn awareness into loyalty.
With a diverse background across Mechanical Engineering, pro soccer, robotics, and a Master’s degree, Dan approaches community building like a systems engineer, combining structure, creativity, and data analytics to design networks that are both scalable and deeply connected.
A self-described “wild community scientist,” he believes the attention economy is broken and the future belongs to the retention economy, where loyalty, participation, and belonging drive lasting value. His work with projects like EigenLayer, Ritual, and Gensyn spans from global ambassador programs to AI-powered community tools, all built to measure and multiply engagement.
When he’s not reimagining how networks grow, you’ll find him paragliding over Lisbon cliffs or sharing insights on how the next era of Web3 will be built by communities, not campaigns.
PUBLIC SPEAKING
PODCASTING
We hit the studio with @SDolcemaschio for a special episode of Community with CoUnity 🫧
— Co/Unity (@CoUnity_) August 4, 2025
The full episode is now live and we’ll be sharing some standout clips in the coming weeks.@reown_ @WalletConnect pic.twitter.com/iEsnCDjYtF